Addressing the subject of “sourcing”. The number of emails I receive weekly with this brand and that brand “inviting” me to “source” from their latest collection. The confusion amongst brands and PR and bloggers alike about what “sourcing” means, who it helps and who it’s meant for. My answer to everything these days is, “consider that blogging is business, understand how a business is run and then apply those principles to your blog”. Just because you are one person / independent / work solo does not mean you can overlook things like revenues, profits, opportunity cost etc. “Sourcing” is for print magazines who have advertising revenue – they “source” to dance with their paying advertisers and brands that send then “gifts”. Bloggers who go to a brand’s store to pick up products, then spend time and money getting themselves photographed wearing those product and then return those products to the store, without the brand paying them anything, are idiots. There I said it. Don’t be an idiot.
The second subject I discuss is that of peer pressure, buying expensive products to keep up appearances and going broke in the process. This is obviously sparked by the Bowties and Bones piece called A Broke Blogger, In The Pursuit of Being Relevant. I’d left a comment on their FB share as well, reproduced below :
Download Audio-Only here : #44-The-Naina-Redhu-Experience-Bloggers-Sourcing-Rat-Race
Ask me questions you numb-skulls! My skull’s going numb trying to think up what I should be talking about. Come ON!