Part Four on the “Influencer Marketing for Brands” series address “relevant channels” and “measurement”. I would like to re-iterate here that I am speaking from own experience of working with hundreds of brands over the years and observing what has worked and what hasn’t. Considering how quickly things change in today’s scenario, as a business owner, you would be wise to consider a variety of opinions, experiment and then own the process for your brand. The things I talk about might help you but I am not an expert in this arena – there are, possibly, many other people who are way more qualified to give you advice about this subject. I’m probably the only one who has a podcast / video series. I’m also probably the only one who’s mad enough to put all this information out on the Internet for free. I am mad passionate about this because this is what I love doing. I thrive in this and absolutely enjoy watching a great influencer marketing plan fall into place. Regardless of whether I’m one of the influencers working with said brand!