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Things to consider when you - as a brand - start looking for Influencers. I get into details of the notecard that was introduced in the last podcast episode. Influencer's Presence + Influencers who are Specialists & Generalists + Influencer References ( Media Kit / Client List ) + Content Quality and Production + Content Licensing + Disclosure Handling + Preference for Direct or via Agency relationship with the Influencer. Enjoy! And thank you for listening / watching. What do you think about this series? Is there something I'm completely missing? Am I talking about stuff that's too basic? Am I making any sense? Would love to know!